Maria Cher
A European legacy interwoven with the landscape of Buenos Aires, Maria's hometown, underpins a collection of elegance and spontaneity. Maria's intuition powers her vision to create clothes that balance a dichotomy; effortless yet extraordinary, eclectic yet understated. Layered and personal, her designs speak of immediacy, instinct and sensuality.
The collection finds beauty in simplicity, while more intricate highly-worked pieces are designed to be practical for modern life.
Never adhering to trends, Maria continues to forge her own design vocabulary that connects to her global customers. Often embracing opposing sensibilities - feminine/masculine, remarkable/simple - she balances two perspectives, and a point of view that resonates with women the world over.
The majority of the collection is made in Argentina. Knitwear is expertly made in Uruguay with small-scale family businesses as well as more established producers.